01 Fashion Method · Established 2017, New York
Fashion Method replaces vague “build your brand” advice with the exact financial, wholesale, and product frameworks that took labels from concept to eight-figure revenue. A repeatable 90-day method. No hustle.
$2,500 strategy engagement · 60 minutes · a written operating memo you keep.
02 The five failure modes
Every stalled creative founder we audit is missing one of these five mechanics. They are not vibes. They are specific, solvable, and they sit on the operator side of the business — not the design side.
You set prices to feel premium, then discover your wholesale COGS leaves no room for marketing, returns, or a salary. We teach the gross-margin waterfall that fashion CFOs actually use.
You ship to boutiques on consignment, watch 40% return, and absorb the freight. We replace it with the order-write, margin-stack, and reorder cadence that Net-a-Porter buyers recognize on the first call.
Your factory quote and your retail price live in different spreadsheets. We hand you the Fashion P&L Template — 38,000+ downloads, cited as required reading by four fashion VC firms.
You have traffic. You do not have a homepage that converts. We rebuild the merchandising hierarchy, PDP logic, and checkout flow that lifted member brands 3.2× in two quarters.
You describe yourself as “elevated everyday” and wonder why nobody can place you. We teach the one-sentence category-of-one positioning that Rag & Bone used to enter Barneys.
If two of these read like your last quarter, the Brand Audit is the shortest path to clarity.
03 The 90-Day Brand Operating System
Not a 40-module course you never finish. A finite operating sequence, taught chapter-by-chapter, with the templates, benchmarks, and the operator on the other end of the call.
Chapter 01
Days 1 – 30
We rebuild your financials from the bottom up — COGS, margin floor, contribution per SKU, customer acquisition cost, true return rate. You leave this chapter with a one-page Operating Memo and a working P&L.
Chapter 02
Days 31 – 60
We install the operating cadence: production calendar, wholesale sell-through loop, DTC merchandising architecture, and a pricing protocol your team can run without you in the room.
Chapter 03
Days 61 – 90
Positioning lock, capital-readiness package, and the buyer-intro pipeline. By day ninety you have the artifacts a wholesale partner, a DTC investor, or a new collection launch actually requires.
04 The operators who teach it
The Fashion Method team is built from the rooms where iconic labels were actually run. Below: the four leads you will most likely work with on your audit or cohort.
Lead, Finance & Pricing
Former CFO, a $40M DTC fashion label. Author of The Method (Harper Business, 2022). Founded Fashion Method in 2017.
Previously: $40M DTC house (founder-CFO)
Lead, Wholesale & Production
Eight years running Rag & Bone’s wholesale channel. Built the order-write cadence taught in Chapter 02.
Previously: Rag & Bone
Lead, DTC & Conversion
Former DTC merchandising lead at Everlane. Owns the conversion architecture installed in Chapter 02.
Previously: Everlane
Lead, Positioning & Brand
Former buying director at Moda Operandi and Net-a-Porter. Authors the category-of-one framework in Chapter 03.
Previously: Moda Operandi, Net-a-Porter
Plus ten additional operators across NYC, LA, and Milan — former leaders from Glossier, Net-a-Porter, and Moda Operandi. Meet the full team →
05 Proof, by the numbers
From the 2023 Fashion Method Member Impact Report — anonymized cohort data across 1,847 brands in 34 countries.
1,847
fashion brands have completed the flagship Method Cohort since 2017
92%
of completing members reach $1M ARR within 18 months
3.2×
average revenue lift in the first two quarters post-implementation
4.9/5
across 612 verified Trustpilot reviews
06 Press & curriculum adoption
Editorial validation in the publications fashion operators actually read — and academic adoption inside the schools that train the next generation.
Featured in
Adopted in continuing-ed at
The Method, by founder Mira Halberg, published by Harper Business in March 2022 — Amazon #1 in Fashion Design for eleven consecutive weeks.
