Founder · CFO Track
Eleanor Vance
Founder & Lead Instructor
Former CFO · $40M DTC label
§ 01 — About the firm
Built by the operators
behind the labels
you already wear.
Fashion Method is not a course platform run by content creators. It is a working firm of fourteen fashion operators — former CFOs, brand directors, and DTC leads from Rag & Bone, Everlane, Glossier, Net-a-Porter, and Moda Operandi — who teach the exact operating system they used to take those labels past eight figures.
§ 02 — Origin
02
A CFO seat, an empty shelf, a method.
In 2014, our founder sat in the CFO seat of a forty-million-dollar DTC fashion label and watched the same pattern repeat across every independent designer who walked through the door: a real eye, a real fit, a real customer — and an empty shelf six weeks later because the operating machinery behind the brand had never been built. Wholesale math that didn't close. Margin models written on the back of a napkin. A production calendar negotiated in DMs.
She had built the financial spine that took that label from concept to eight figures, and she knew the playbook wasn't secret — it was simply never written down for the designers who needed it most. So in 2017, in a single sublet office on Broad Street, Fashion Method opened with a single promise: teach independent designers the exact financial, wholesale, and product frameworks the industry only shared inside its own back rooms.
Eight years later, that office holds fourteen full-time operators. The promise hasn't changed.
- Founded2017
- Headquarters85 Broad Street, NYC
- First programThe Method Cohort
- First cohort size23 brands
§ 03 — Manifesto
“We don't teach you to build a brand. We hand you the operating system that runs one — the same one we'd install on Monday morning if you hired us as your CFO.”
§ 04 — The Team
Fourteen operators. Zero generic coaches.
Every member of the Fashion Method team has held a P&L-responsible seat at a label the industry already knows. We don't hire instructors. We hire the people who actually ran the thing — and ask them to teach what they ran.
14
Full-time operators
NYC · LA · Milan
Wholesale Track
Marcus Lehrer
Head of Wholesale
Former Director · Rag & Bone
DTC Track
Priya Adesanya
Head of DTC & Retention
Former Growth Lead · Everlane
Brand Track
Hannah Cho
Head of Brand & Positioning
Former Brand Director · Glossier
The full roster of former houses represented across the team
- Rag & Bone2 operators
- Everlane2 operators
- Glossier2 operators
- Net-a-Porter2 operators
- Moda Operandi2 operators
- Theory · 3.1 Phillip Lim · Lafayette 148 · Outdoor Voices · The Row (alumni network)4 operators
Cities of operation: New York · Los Angeles · Milan
§ 05 — Verified impact
Eight years, four numbers, no fluff.
1,847
Fashion brands completed
the Method Cohort program
92%
Of members reach $1M ARR
within 18 months of completion
3.2×
Average revenue lift
in the first two quarters
38,000+
Downloads of the proprietary
Fashion P&L Template
Verified via the 2023 Member Impact Report. Figures represent aggregate performance across 34 countries.
§ 06 — Press & institutional trust
The press already calls
this the reference text.
So do three of fashion's
top design schools.
- Business of Fashion “Fashion Method has become the Gold Standard fashion business curriculum for independent designers.”
- WWD “An operator-first program that has trained more working CFOs than any single fashion MBA.”
- The Cut “The Method reads like a finance deck rewritten by someone who has actually cut a production PO.”
- Harper Business “The Method” — Amazon #1 in Fashion Design for 11 consecutive weeks.
Adopted as required reading by
- Parsons School of Design — Continuing Education
- Fashion Institute of Technology (FIT) — Continuing Ed
- Central Saint Martins — Continuing Education
Cited as required reading by 4 fashion-focused VC firms.
§ 07 — Next step
Skip the course.
Hire the operators.
The $2,500 Fashion Method Brand Audit is a 90-minute working session with a senior operator from the team above. You leave with a written operating diagnosis and a 90-day execution plan — not a syllabus.